BYSSIS is a beach wear brand that seeks to highlight Brazilian production with design, high quality and in a sustainable way. The construction of the brand comes from the connection with nature, especially with water. The subtle movements and curves that a wave makes when reaching the beach, were inspirations for the lettering and icon designs. The lightness of this representation with this sophistication was the objective of this project.
BYSSIS é uma marca de beach wear que busca ressaltar a produção brasileira com design, muita qualidade e de forma sustentável. A construção da marca vem da ligação com a natureza, em especial com a água. Os movimentos sutis e as curvas que uma onda faz ao atingir a praia, foram inspirações para os desenhos do lettering e do ícone. A leveza dessa representação com essa sofisticação, foi o objetivo desse projeto.
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